• Bitget has announced the unveiling of a new Messi film as it celebrates the second year of its partnership with the Argentina soccer star.
• The exchange will run a $20,000 promotion for its users to mark the film’s launch and undertake football events in LATAM, SEA and Turkey.

Bitget has today unveiled a new film about Argentina football star Lionel Messi.

In a press release, Bitget said the new Messi film kicks off the exchange and the soccer legend’s second-year partnership. The campaign continues the #MakeItCount theme and aims at inspiring the global community towards pushing beyond limits and seizing on opportunities.

#MakeItCount 2024 showcases Messi’s determination and will to overcome adversity, tracing his rise from childhood to stardom as an FC Barcelona star. 

Bitget’s #MakeItCount Campaign 2024

Regarded as the GOAT in the football world, Messi won the World Cup with Argentina in 2022. He signed a partnership with Bitget in October that year.

Bitget, one of the top crypto exchanges in the world today, says it shares Messi’s commitment and determination.

“Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count,” said Gracy Chen, Managing Director at Bitget.

“As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, whether they are in the football and crypto sector or beyond, to pursue greatness as no dream is too big to achieve. Together with Messi, we are delighted to bring crypto to a bigger global stage, and drive the mass adoption of crypto and blockchain technology,” Chen added.

Bitget has lined up a platform-wise competition and Football Challenge as it marks the film’s launch and continued partnership with Messi. 

From January 23 to January 30, 2024, Bitget users will have a chance to win a share of the $20,000 worth of BGB. The exchange will also offer tickets, giving customers a chance to watch Messi play for Inter Miami. The tickets will be for matches at the DRV PNK Stadium.

The other initiative will see Bitget host Football Challenge events across Latin America, Southeast Asia and Turkey. The on-ground events will target local communities.

That’s not all. Bitget says it will explore further collaboration with Messi with regard to charity. This will be under the Blockchain4Youth initiative, Bitget’s corporate social responsibility (CSR) program aimed at empowering youth in Web3 and blockchain.