CryptoCom released a new NFT collection featuring NBA star LeBron James which will be distributed among 5,550 people so let’s read more today in our latest crypto news.

The popular crypto exchange CryptoCom released a new NFT collection in collaboration with LA LAkers’ Lebron James called “The Moment of Truth” which will be airdropped to 5,550 randomly selected viewers who scanned the hidden QR code. One of the biggest events in the USA, The Super Bowl, is among the most-watched matches of the year and attracts plenty of companies that advertise their services. The 2022 edition was no exception with many crypto platforms using the opportunity to present their new services.

CryptoCom released a 30-second commercial before the match with LA Rams and the Cincinnati Bengals and in the announcement, the exchange revealed that the 5,550 of those who found and scanned the hidden QR code that appeared in the video will also win a limited edition of a Lebron James NFT. The player also took part in the commercial where he talked to his teenage self. The creative director of CryptoCom, Ben Lay explained why the company decided to work with the player and launch an NFT collection dedicated to him:

“We wanted to immortalize this very human story about making big decisions. We were initially quite nervous to present the storyboard to him, as it touches on a very personal moment in his life. But he loved the idea instantly. LeBron James is an icon, but his history and upbringing is the reason we can all connect with him and what makes this story so powerful.”

Another trading venue that advertised itself during the Super bowl was also Coinbase. The ad consisted of a colorful bouncing QR which upon scanning led viewers to the promotional website of the company. The NBA player partnered with CryptoCom to launch a crypto education program for children and James even revealed that he will introduce the initiative in a public elementary school based in Ohio dubbed “I Promise School.” The sportsman stated:

“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind.”

The school programs will extend to the students’ families and the NBA star also plans to build more educated and stable families in Akron where he grew up.