• Friendzone, a decentralized social marketplace with native reward share, is set to launch on Polygon PoS.
• The integration will boost Friendzone’s growth as it leads social media’s Web3 transformation, the platform said.
• Further expansion is expected with Friendzone later launching on Polygon zkEVM.

Friendzone, the social Web3 platform with native reward share, is expanding to Polygon PoS, according to details shared with CoinJournal today.

Polygon PoS is Friendzone’s first blockchain expansion and the team expects further integration with Polygon zkEVM will follow.

Friendzone, which boasts core contributors and advisors from leading crypto projects such as Synthetix, Band Protocol and Koinly, said it will leverage Polygon’s infrastructure to bolster adoption of SocialFi applications.

For instance, Polygon brings cross-chain syncing and composability to Friendzone, opening up the social marketplace for developers. Launching on Polygon PoS will also enhance Friendzone’s ecosystem via key partnerships and innovations.

“Choosing Polygon PoS as our first blockchain was a strategic decision rooted in our shared commitment to scalability and our alignment in the development of consumer-centric Web3 applications,” Kevin Lu, the CEO & Co-Founder of Friendzone, said in a statement.

“The infrastructure not only aligns with our mission but also enhances our capabilities, propelling us to lead the way in Web3 adoption,” Lu added.

Friendzone spearheading new era for SocialFi

Also crucial to this integration is the benefit that Polygon brings in terms of network speed and scalability. Friendzone can tap into these features to enhance its growing presence in the industry, particularly bringing Web3 expertise to the social media space.

Friendzone seeks to boost the creator economy, with fans incentivized to contribute to creators via its FZE token.

Marc Boiron, CEO of Polygon Labs, commented, “Friendzone is at the forefront of a new era for social media that leverages the full potential of Web3 to offer unparalleled user experiences, creator monetization, and community engagement, and we are excited to see this vision coming to life on Polygon.”

According to today’s announcement, Friendzone expects to go live on Polygon PoS later this month. The platform announced a 25 million FZE airdrop in December 2023. Accumulating Friend points will earn early adopters $FZE ahead of Friendzone’s Beta Launch.