Tag Heuer Focuses On NFTs After Embracing Crypto Payments

Swiss luxury watchmaker Tag Heuer will now focus on NFTs after embracing crypto payments and will help its clients stay in tune with the evolving world so let’s read more today in our latest cryptocurrency news.

Tag Heuer added:

“We seek to create unique, exclusive experiences that capture the zeitgeist.”

The company introduced a smartwatch feature that will allow customers to show off their NFT collection. Last month, we saw Tag Heuer partnering with BitPay to enable users to pay for luxury products in Bitcoin as well as other cryptocurrencies and at the moment, the offering is available only when customers purchase on the company’s US website.

In a recent announcement, the company revealed that it will take a step into the Web3 space by launching an NFT collection. The clients can use the feature and display their NFT collections which will be secured by verified proof of ownership:

“TAG Heuer presents a new way to bring these valuable and highly collectible artworks into the real world. For the first time, they can be worn on your wrist with verified proof of ownership. The TAG Heuer Connected Calibre E4 allows you to display NFT artworks on your watch by connecting your crypto wallet to guarantee authenticity.”

The company explained that the users could pair their smartphones with various features and transfer multiple NFTs as well. The watch face has three ways of showing time and showing the digital artworks as well. Individuals can connect the addition to popular crypto wallets like Ledger Live and Metamask. Tag Heuer praised the predicting initiative that digital collectibles are becoming a vital part of the crypto sector and will unlock new use cases in the future. Another renowned fashion brand that joined the NFT train is Prada. A few weeks ago, the Italian company introduced an NFT collection that was built on the Ethereum blockchain and showed a series of gender-neutral shirts that were launched in 2019.

Prada disclosed that each owner of a shirt will be gifted with a digital collectible and the latter will include a number corresponding to each piece of clothing:

“Each Timecapsule drop will be linked to both a gender-neutral physical product and a gifted NFT, a GIF of the capsule video which represents the digital version of the physical item.”